Privacy policy

Last updated: April 8, 2026

Maison de Lys operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the "Services"). Maison de Lys is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

“Personal information” refers to information that identifies or can reasonably be linked to you. We may collect the following:

  • Contact details: name, address, billing address, shipping address, phone number, email
  • Financial information: credit/debit card numbers, payment confirmation, transaction details
  • Account information: username, password, security questions, preferences
  • Transaction information: items viewed, purchased, added to cart or wishlist, returns, exchanges
  • Communications: customer support inquiries or other messages you send us
  • Device information: device type, browser, IP address, unique identifiers
  • Usage information: how and when you interact with our Services

Sources of Personal Information

We may collect personal information:

  • Directly from you (account creation, purchases, communications)
  • Automatically through our Services (cookies, analytics, device info)
  • From our service providers (e.g., payment processors, shipping providers)
  • From partners or other third parties

How We Use Your Personal Information

We use your personal information to:

  • Provide, tailor, and improve our Services: fulfill orders, process payments, manage your account, enable reviews, customise your experience
  • Marketing and advertising: send promotional communications and personalised ads (with your consent where required)
  • Security and fraud prevention: authenticate accounts, prevent fraud, ensure a safe shopping experience
  • Communicate with you: respond to inquiries, provide customer support, maintain business relationships
  • Legal reasons: comply with applicable law, respond to legal requests, enforce our policies

Legal Basis for Processing (UK & EEA Users)

We process your personal data based on:

  • Performance of a contract (e.g., fulfilling orders)
  • Compliance with legal obligations
  • Legitimate interests (e.g., improving services, preventing fraud)
  • Your consent (e.g., marketing communications where required)

How We Disclose Personal Information

We may share your information:

  • With Shopify and service providers (IT, payment, analytics, shipping)
  • With marketing partners for advertising purposes
  • With our affiliates or corporate group
  • In business transactions (mergers, bankruptcy)
  • When you consent or request disclosure (e.g., social media integrations)

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes information about your use of the Services to provide and improve the platform. For details about Shopify’s practices and your rights, visit Shopify Privacy Policy.

Cookies

We use cookies and similar technologies to operate and improve our website, analyse traffic, and personalise content and advertisements. Where required, we will request your consent before placing non-essential cookies. You can manage cookies through your browser settings.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. Parents/guardians may contact us to request deletion of their child’s information.

Security and Retention

No security system is perfect. We cannot guarantee absolute security of your information in transit.

We retain personal information only as long as necessary. Examples:

  • Order data: up to 6 years (legal/tax purposes)
  • Marketing data: until you withdraw consent or unsubscribe

Your Rights and Choices

Depending on where you live, you may have rights including:

  • Access / Know: request personal information we hold
  • Delete: request deletion of your personal information
  • Correct: request correction of inaccurate info
  • Portability: request a copy of your information
  • Withdraw consent / Object / Restrict processing where applicable

Promotional emails may be unsubscribed from at any time; non-promotional emails (account/orders) may still be sent.

UK & EEA users: you may also lodge a complaint with the Information Commissioner’s Office (ICO).

Requests may require verification of your identity. You may authorize an agent to act on your behalf.

International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence. Transfers outside the UK/EEA use recognized mechanisms such as the European Commission’s Standard Contractual Clauses.

Third Party Websites and Links

We may provide links to third-party websites. We are not responsible for their privacy practices. Information shared on public platforms may be visible to others.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this website with the “Last updated” date updated.